We reinvent the customer experience.

We are a data-driven strategy and digital marketing consultancy. We help brands get found, understood and chosen: along the buying journey, across digital channels and, now, inside the answers of ChatGPT, Gemini, Perplexity and Claude.

What we do Enter AIR Framework
30criteria in the AIR Score
3pillars: Visibility, Legibility, Credibility
2020founded in Estoril
What we do

From the customer journey to the AI answer.

We work where the decision happens. We map the consumer journey, find the opportunities with the most impact and stay with the execution until the results show.

01

GEO and AI visibility AIR Framework

AI assistants already answer before the customer reaches your website. With AIR (AI Readiness Score), our proprietary model, we audit 30 criteria with verifiable public evidence and measure what your brand is missing to be found, understood and recommended by AI. Each audit leads to a page-by-page action plan and improvement sprints with continuous measurement.

  • AIR audit with evidence
  • Page-by-page action plans
  • Prompt monitoring
  • Bimonthly sprints
AIR client area

VISIBILITY

V1Pages by service and question
V4Local profiles and directories
V7YouTube and podcasts
V9Assistant search indexes

LEGIBILITY

L1Consistent entity
L5Wikidata and knowledge bases
L6Structured data
L9AI crawler access

CREDIBILITY

C1Press and media
C5Public reviews
C7Communities and forums
C9Review management
AIR = 35 × V/20 + 30 × L/20 + 35 × C/20 → 0 to 100
strongpartialmissing
02

Customer experience strategy

Consumer journey maps, from discovery to recommendation, built on real data. We prioritize every opportunity on an action map by impact and effort, so you know what to do first.

  • Consumer journey
  • Personas
  • Action map
  • Positioning
03

Data-driven digital marketing

SEO and SEM, content, email and automation, social media and loyalty, designed by persona and tied to the moments in the journey where they pay back most.

  • SEO / SEM
  • Content marketing
  • Marketing automation
  • Loyalty
04

Team training

Training programs in marketing, management and customer experience, and team motivation events, designed to put the method to work inside the organization.

  • Marketing and management
  • Workshops
  • Team events
05

Cultural production and content

Production of cultural projects, routes and audiovisual content, and conversational platforms such as Talk2me, which connects people to places, works and stories.

  • Cultural production
  • Audiovisual
  • Talk2me
Method

Diagnosis with proof. Action with an owner.

Every project follows the same cycle: we measure with evidence, turn the gaps into concrete actions and measure again.

01

Diagnosis

A criterion-by-criterion audit, with sources, quotes and screenshots that prove every rating.

02

Action plan

Actions prioritized by impact and effort, with an owner, by page and by channel.

03

Sprints

Short cycles of content, technical structure and external authority, carried out with your team.

04

Measurement

A fixed panel of prompts and models to track progress against competitors.

Talk2me

Making places talk.

Talk2me is our conversational platform for culture and tourism. With a phone, anyone can talk to a monument, a mural or an object: learn what it represents and who made it, watch the making-of and get suggestions for what to visit next. We took it to Covilhã, with NEST and the WOOL festival, to give a voice to the city's street art.

"The platform that gets us talking to walls, art and objects."

Observador

"A chatbot that makes Portugal's monuments talk."

Visão

"Created to share cultural information simply and quickly."

SAPO
The three partners of UZER Consulting
Team

A small, senior, hands-on team.

We bring together strategy consulting, digital marketing, consumer research and production. We work directly with decision-makers, with no layers between the problem and the solution.

Filipa CaldeiraPartner
Nuno MoreiraPartner
Pedro BatalhaPartner
Contact

Let's see where your brand stands in AI answers.

We start with an AIR diagnosis. If you are already a client, sign in to your area to see the audit, the evidence for each criterion and the action plan.

Talk to us on LinkedIn AIR Framework